Lingscars.com has to be one of the worst websites I've ever seen.
For starters, the site looks like it’s designed by a sixth grade girl. Too many colors. Too many blinking graphics. No direction or professionalism. Just way too much stuff going on.
The site for a company that leases cars, and according to "Ling," the cars are cheap. My first impression of the site is that it is terrible. With every business having their own website you would think these websites would look professional. After all, they are trying to make money for the company.
I would never spend a dime on a site that was so poorly designed. It’s a representation of the company and if the website is poorly run, I assume the company as whole is poorly run as well.
Personally, I think a site dedicated to leasing cars should have a search bar. You should be able to type in the name of a car and get results. If a search bar is too much, the site should be broken down into different types of cars (example sedan, SUV, van etc.).
Lingscars.com has neither.
It doesn't take a genius to realize that this is a bad site. It’s a difficult site to navigate and even after spending time clicking through it’s impossible to get the hang of navigating the site.
ESPN.com is my favorite site. I'm a big sports guy so I log-in everyday for my daily sports news and I think it is put together nicely and updated continuously.
ESPN's slogan as the Worldwide Leader in Sports and its brand gives it a big time advantage over most other sports sites, but personally I think they layout of their pages are the best. Almost every story has a video attached and on the home page all the scores from the day are posted along the top.
The right column of the page provides the headlines for the day and as you scroll down there are columns and other non-traditional, hard news articles.
One critique I do have of the site is the automatic video player. I hate clicking on a link and not expecting any video or audio and having a news clip start playing. As I mentioned before, I think the videos are great, but I want to be able to play them when I want. I don't want to be forced to watch them.
Part of the reason why ESPN has such a good site is because of their overall dominance of sports coverage, however I think they do a good job of using their resources to create an effective website.
Sunday, September 12, 2010
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